Brand Ambassador Program

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Celebrating Breast Feeding Week with PowerCube

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Breastfeeding is Mother's gift to herself, her baby and the Earth. Today marks the start of the International Breast-Feeding week and there are some facts we should reassert. Firstly the wonder that is human body, that it can produce the exact amount and temperature of Milk required for a baby, is amazing! But let's not forget that most species can produce milk for their young's and often times we resort to those forms of Milk instead of breast milk. The saying goes, breast milk is better than any udder milk and while Breast feeding may not be the choice of every parent, it is the best option for all newborns. Breastfeeding can also save a family approximately 3 to 5l rupees annually (compared to cost of formula)Breast-feeding makes sense when equating for well-being, health, and over all affordability. While Motherhood is one of the biggest blessing that women are bestowed with, it brings forth its own set of challenges . And bringing up a child is an al...
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10 Points On Why Do We Celebrate Science Day

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National Science Day is celebrated to commemorate the discovery of the 'Raman Effect', which led to Indian scientist Sir Chandrasekhara Venkata Raman or CV Raman winning the Noble Prize in Physics in 1930. National Science Day is celebrated every year on February 28. National Science Day is celebrated to commemorate the discovery of the 'Raman Effect', which led to Indian scientist Sir Chandrasekhara Venkata Raman or CV Raman winning the Noble Prize in Physics in 1930. Raman Effect is a phenomenon in spectroscopy discovered by the eminent physicist while working in the laboratory of the Indian Association for the Cultivation of Science, Kolkata. The 10 facts which we should know about science day are as follows: 1 . In 1986, the National Council for Science and Technology Communication (NCSTC) asked the Government of India to pronounce February 28 as National Science Day, for which the then Government accepted and declared the day as Nati...
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An Interview with Lu Yicong, DUSK Clock Designer

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Inspiration can come from anywhere, no exception for Lu Yicong. Even though he looks tough and strong from the outside, he quotes art and poetry as his biggest muses. We sit down with him to pick his brain and his methods of working. A (Allocacoc): Dusk is a creative product. What is your thought process of blending the changes from dark to white colors in a clock? L (Lu Yicong): For me, finding inner connections is like a poetic expression. The same thing goes with inventing DUSK. The color change is similar to the link between the time and the sky. A: Were there any difficulties or challenges throughout this project? L: The original design was to make DUSK a table clock. However, since the execution was harder than the original design, we decided to change it to a wall clock instead. The original concept of DUSK clock First Concept Of  Dusk Clock A: What are your hobbies other than design? L: In addition to design, I am passionate about photography an...
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